{"title":"LOUD \u0026 WRONG","description":"\u003cp\u003eRock, legends, guitars and the stories that made the world louder.\u003c\/p\u003e","products":[{"product_id":"show-must-ride-on","title":"Show Must Ride On","description":"SHOW MUST RIDE ON\u003cbr\u003e\n\u003cbr\u003e\nThey say Freddie never needed a road to have an audience.\u003cbr\u003e\n\u003cbr\u003e\nBut there’s a story old bikers like to tell.\u003cbr\u003e\n\u003cbr\u003e\nAfter a concert, sometime in the early hours of the morning, Freddie came across a small group of bikers at a gas station. They weren’t fans. At least, not that night. They were simply men and women of the road, covered in denim, leather and miles.\u003cbr\u003e\n\u003cbr\u003e\nFreddie walked over to one of the bikes and stood there for a few seconds, looking at it.\u003cbr\u003e\n\u003cbr\u003e\n— That’s quite a machine.\u003cbr\u003e\n\u003cbr\u003e\nOne of the bikers replied:\u003cbr\u003e\n\u003cbr\u003e\n— It’s not the machine. It’s where it takes you.\u003cbr\u003e\n\u003cbr\u003e\nFreddie smiled.\u003cbr\u003e\n\u003cbr\u003e\nThe next morning, a black chopper appeared outside the studio.\u003cbr\u003e\n\u003cbr\u003e\nNobody knew where it came from.\u003cbr\u003e\n\u003cbr\u003e\nFor a few months, between rehearsals, concerts and nights that ended far too late, Freddie began disappearing down the open roads alone.\u003cbr\u003e\n\u003cbr\u003e\nNo stage. No band. No crowd.\u003cbr\u003e\n\u003cbr\u003e\nJust him, the machine and the silence.\u003cbr\u003e\n\u003cbr\u003e\nThey say that’s when he realised something:\u003cbr\u003e\n\u003cbr\u003e\nA road can be a stage too.\u003cbr\u003e\n\u003cbr\u003e\nThe difference is, on the road, nobody is waiting for you to put on a show.\u003cbr\u003e\n\u003cbr\u003e\nYou just have to be yourself.\u003cbr\u003e\n\u003cbr\u003e\nYears later, among the fictional members of an old British Motorcycle Club, the story still goes around that Freddie had a seat reserved for him at the bar — even when he was on the other side of the Atlantic.\u003cbr\u003e\n\u003cbr\u003e\nAbove that seat, someone once wrote on the wall:\u003cbr\u003e\n\u003cbr\u003e\nSHOW MUST RIDE ON.\u003cbr\u003e\n\u003cbr\u003e\nNobody ever dared to erase it.\u003cbr\u003e\n\u003cbr\u003e\n____\u003cbr\u003e\n\u003cbr\u003e\nThis 100% organic cotton darling stays true to the tagline the fabric of our lives. An eco-friendly take on the timeless tee, you’ll love the cozy fit and feel. It’s a win-win for everyone.\u003cbr\u003e\n\u003cbr\u003e\n• 100% organic ring-spun cotton\u003cbr\u003e\n• Fabric weight: 5.3 oz\/yd² (180 g\/m²)\u003cbr\u003e\n• Single jersey\u003cbr\u003e\n• Medium fit\u003cbr\u003e\n• Set-in sleeves\u003cbr\u003e\n• 1 × 1 rib at collar\u003cbr\u003e\n• Wide double-needle topstitch on the sleeves and bottom hems\u003cbr\u003e\n• Self-fabric neck tape (inside, back of the neck)\u003cbr\u003e\n• Blank product sourced from China or Bangladesh\u003cbr\u003e\n\u003cbr\u003e\nThe sizes correspond to a smaller size in the US market, so US customers should order a size up.\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eBODY LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e69\u003c\/td\u003e\n\u003ctd\u003e49.5\u003c\/td\u003e\n\u003ctd\u003e22.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e73\u003c\/td\u003e\n\u003ctd\u003e53.5\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e75\u003c\/td\u003e\n\u003ctd\u003e56.5\u003c\/td\u003e\n\u003ctd\u003e24.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e77\u003c\/td\u003e\n\u003ctd\u003e59.5\u003c\/td\u003e\n\u003ctd\u003e25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e79\u003c\/td\u003e\n\u003ctd\u003e63.5\u003c\/td\u003e\n\u003ctd\u003e25.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e81\u003c\/td\u003e\n\u003ctd\u003e67.5\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e4XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e83\u003c\/td\u003e\n\u003ctd\u003e72.5\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e5XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e84\u003c\/td\u003e\n\u003ctd\u003e77.5\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e","brand":"RideWrong","offers":[{"title":"Black \/ S","offer_id":58359915544908,"sku":"8297922_11869","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":58359915577676,"sku":"8297922_11870","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":58359915610444,"sku":"8297922_11871","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":58359915643212,"sku":"8297922_11872","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 2XL","offer_id":58359915675980,"sku":"8297922_11873","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 3XL","offer_id":58359915708748,"sku":"8297922_17229","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 4XL","offer_id":58359915741516,"sku":"8297922_17233","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 5XL","offer_id":58359915774284,"sku":"8297922_17236","price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0133\/7420\/files\/unisex-organic-cotton-creator-2.0-t-shirt-black-back-6ab53ef31619d.jpg?v=1790263034"},{"product_id":"purple-highway","title":"Purple Highway","description":"PURPLE HIGHWAY\u003cbr\u003e\n\u003cbr\u003e\nThey say Jimi Hendrix could make a guitar sound like a highway at midnight.\u003cbr\u003e\n\u003cbr\u003e\nBut there’s another story that old bikers like to tell.\u003cbr\u003e\n\u003cbr\u003e\nOne summer night, somewhere between a gig and nowhere in particular, Jimi was seen leaving a roadside bar with a motorcycle he supposedly didn’t own.\u003cbr\u003e\n\u003cbr\u003e\nNobody knew where he was going.\u003cbr\u003e\n\u003cbr\u003e\nHe just smiled, strapped his guitar across his back and disappeared into the darkness.\u003cbr\u003e\n\u003cbr\u003e\nA few miles down the road, the bike broke down.\u003cbr\u003e\n\u003cbr\u003e\nJimi pulled over, sat on the roadside and lit a cigarette.\u003cbr\u003e\n\u003cbr\u003e\nThere was nothing around him.\u003cbr\u003e\n\u003cbr\u003e\nNo lights. No cars.\u003cbr\u003e\n\u003cbr\u003e\nJust the sound of the engine cooling down and the distant hum of the night.\u003cbr\u003e\n\u003cbr\u003e\nThen someone passing by swears they saw something strange.\u003cbr\u003e\n\u003cbr\u003e\nPurple smoke began rising from the asphalt.\u003cbr\u003e\n\u003cbr\u003e\nIt curled around Jimi’s boots, crossed the road and stretched into the distance like a glowing highway.\u003cbr\u003e\n\u003cbr\u003e\nJimi looked at it, picked up his guitar and started playing.\u003cbr\u003e\n\u003cbr\u003e\nThe smoke moved with every note.\u003cbr\u003e\n\u003cbr\u003e\nSome say he played for ten minutes.\u003cbr\u003e\n\u003cbr\u003e\nOthers swear it was all night.\u003cbr\u003e\n\u003cbr\u003e\nBy sunrise, the motorcycle was running again.\u003cbr\u003e\n\u003cbr\u003e\nJimi climbed on, put his guitar over his shoulder and followed the purple road until it disappeared into the morning light.\u003cbr\u003e\n\u003cbr\u003e\nNobody knows where it took him.\u003cbr\u003e\n\u003cbr\u003e\nBut among a certain generation of riders, there’s still a saying:\u003cbr\u003e\n\u003cbr\u003e\nWhen the road turns purple, don’t ask where it leads.\u003cbr\u003e\n\u003cbr\u003e\nRide it.\u003cbr\u003e\n\u003cbr\u003e\nThey called it:\u003cbr\u003e\n\u003cbr\u003e\nTHE PURPLE HIGHWAY.\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n______\u003cbr\u003e\n\u003cbr\u003e\nMade from 100% organic ring-spun cotton, this unisex t-shirt is a total must-have. It's high-quality, super comfy, and best of all—eco-friendly.\u003cbr\u003e\n\u003cbr\u003e\n• 100% organic ring-spun cotton\u003cbr\u003e\n• Fabric weight: 5.3 oz.\/yd.² (180 g\/m²)\u003cbr\u003e\n• Single jersey\u003cbr\u003e\n• Medium fit\u003cbr\u003e\n• Set-in sleeves\u003cbr\u003e\n• 1 × 1 rib at collar\u003cbr\u003e\n• Wide double-needle topstitch on the sleeves and bottom hems\u003cbr\u003e\n• Self-fabric neck tape (inside, back of the neck)\u003cbr\u003e\n• The fabric of this product holds certifications for its organic cotton content under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)\u003cbr\u003e\n• The fabric of this product is certified according to OEKO-TEX® STANDARD 100 (Certificate No. 1112055, Centexbel). The product is also PETA-Approved Vegan.\u003cbr\u003e\n• Blank product sourced from Bangladesh\u003cbr\u003e\n\u003cbr\u003e\nThe sizes correspond to a smaller size in the US market, so US customers should order a size up.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"RideWrong","offers":[{"title":"S","offer_id":58362010566988,"sku":"8031311_11869","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":58362010599756,"sku":"8031311_11870","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":58362010632524,"sku":"8031311_11871","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":58362010665292,"sku":"8031311_11872","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":58362010698060,"sku":"8031311_11873","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":58362010730828,"sku":"8031311_17229","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"4XL","offer_id":58362010763596,"sku":"8031311_17233","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"5XL","offer_id":58362010796364,"sku":"8031311_17236","price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0133\/7420\/files\/unisex-organic-cotton-creator-2.0-t-shirt-black-front-6ab53e403278d.jpg?v=1790262863"},{"product_id":"unisex-organic-cotton-creator-2-0-t-shirt","title":"Unisex Organic Cotton Creator 2.0 T-Shirt","description":"Made from 100% organic ring-spun cotton, this unisex t-shirt is a total must-have. It's high-quality, super comfy, and best of all—eco-friendly.\u003cbr\u003e\n\u003cbr\u003e\n• 100% organic ring-spun cotton\u003cbr\u003e\n• Fabric weight: 5.3 oz.\/yd.² (180 g\/m²)\u003cbr\u003e\n• Single jersey\u003cbr\u003e\n• Medium fit\u003cbr\u003e\n• Set-in sleeves\u003cbr\u003e\n• 1 × 1 rib at collar\u003cbr\u003e\n• Wide double-needle topstitch on the sleeves and bottom hems\u003cbr\u003e\n• Self-fabric neck tape (inside, back of the neck)\u003cbr\u003e\n• The fabric of this product holds certifications for its organic cotton content under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)\u003cbr\u003e\n• The fabric of this product is certified according to OEKO-TEX® STANDARD 100 (Certificate No. 1112055, Centexbel). The product is also PETA-Approved Vegan.\u003cbr\u003e\n• Blank product sourced from Bangladesh\u003cbr\u003e\n\u003cbr\u003e\nThe sizes correspond to a smaller size in the US market, so US customers should order a size up.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"RideWrong","offers":[{"title":"S","offer_id":58937865470284,"sku":"9937946_11869","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":58937865503052,"sku":"9937946_11870","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":58937865535820,"sku":"9937946_11871","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":58937865568588,"sku":"9937946_11872","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":58937865601356,"sku":"9937946_11873","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":58937865634124,"sku":"9937946_17229","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"4XL","offer_id":58937865666892,"sku":"9937946_17233","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"5XL","offer_id":58937865699660,"sku":"9937946_17236","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0133\/7420\/files\/unisex-organic-cotton-creator-2.0-t-shirt-black-front-6ab53f61bf100.jpg?v=1790263160"}],"url":"https:\/\/www.ridewrong.com\/collections\/loud-wrong.oembed","provider":"RideWrong","version":"1.0","type":"link"}